Privacy Policy

Seasona — AI Color Analysis & Virtual Try-On

Last Updated: July 5, 2026

1. Introduction

This Privacy Policy describes how Seasona (the "App"), developed and operated by Viksva, MB, a company registered in Vilnius, Lithuania ("we," "our," or "us"), collects, uses, and protects information when you use our mobile application and related services. We are committed to handling your data transparently and in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

2. Information We Collect

2.1 Information You Provide Directly

• Photos: Selfies and body photos you capture or select for color analysis, color matching, and virtual try-on, and photos of clothing, makeup, or products you submit for analysis.
• Style Inputs: Onboarding answers, preferences, your name or nickname if you choose to enter one, saved palettes, wardrobe items, and other content you create in the App.
• Support Communications: Messages and information you send to our support team.

2.2 Information Collected Automatically

• Usage Data: Features used, screens viewed, analyses performed, and general in-app activity.
• Device Information: Device model, operating system version, app version, and a device/installation identifier.
• Anonymous Authentication Identifier: We use anonymous Firebase Authentication to secure access to our backend. This assigns a random, anonymous identifier to your app installation; it is not your name and is not used to identify you personally.
• Abuse-Prevention Signals: We use Firebase App Check (Play Integrity on Android, DeviceCheck on iOS) to help ensure requests come from a genuine, untampered app.
• Performance & Analytics Data: Crash reports, error logs, and event analytics (see Section 4).
• Purchase Data: Subscription and purchase events, managed through the app stores and RevenueCat (see Section 4).

2.3 Camera and Photo Library Permissions

Camera Permission: We request camera access so you can take selfies, body photos, and photos of clothing or products for analysis and try-on. Photo Library Permission: We request photo-library access so you can select existing photos instead of taking new ones. When you use these features:

• Photos are captured or selected within the App for the purpose of AI analysis and try-on.
• Photos and results are stored locally on your device so you can revisit them.
• Photos are transmitted, via our secure backend, to Google's Gemini AI for processing (see Section 3 and 4).
• You can delete locally stored photos and data at any time through the App or by removing the App from your device.

3. How Your Photos Are Processed and Transmitted

• Processing flow: When you request an analysis or try-on, the relevant image(s) are sent from your device, through our secure backend (Firebase Cloud Functions, operated on Google Cloud), to Google's Gemini AI service, which returns an analysis or generated image.
• No permanent storage by us: We do not maintain a copy of your photos in our own persistent storage after your request is fulfilled. Images are handled only transiently to process your request and return a result.
• Local storage: Your photos and results remain stored locally on your device unless you delete them.
• Third-party processing: The processing of images and prompts by Google is governed by Google's Privacy Policy and Google's applicable terms. We do not control, and are not responsible for, Google's data-handling practices.
• No deletion control over third parties: Because processing is performed by Google and is not stored on our servers, we cannot delete or retrieve any data once it has been transmitted to Google; retention is governed solely by Google's policies.

4. Third-Party Services

We integrate the following third-party services, each of which has its own privacy policy and terms. We are not responsible for their data practices:

4.1 Google Gemini AI (via Firebase / Google Cloud)

Photos and related prompts are processed using Google's Gemini AI to generate color analysis, color-match results, makeup suggestions, and virtual try-on images. Data is transmitted to Google for processing. AI can and will make mistakes; results may be significantly inaccurate or completely incorrect. Google's processing is governed by Google's Privacy Policy. We have no liability for how Google handles, processes, stores, or retains your data.

4.2 Firebase (Authentication, App Check, Cloud Functions, Analytics)

We use Google Firebase for anonymous authentication, abuse prevention (App Check), our backend proxy (Cloud Functions), and usage analytics. Firebase Analytics collects app events, a device/installation identifier, and in-app purchase/subscription events to help us understand usage and improve the App. This data is processed by Google in accordance with Google's Privacy Policy. We use analytics to understand and improve the App, and not to build advertising profiles about you. You can limit analytics and reset or disable the advertising identifier through your device's privacy/tracking settings, and where local law requires consent for analytics, we rely on the choice you make in-app or on your device.

4.3 RevenueCat and Subscription Management

• Payment Processing: All payments are processed by your device's app store (Apple App Store or Google Play Store), not by us.
• Subscription Data: RevenueCat processes subscription status and purchase history to enable premium features and may assign an anonymous user ID to track subscription status across devices.
• Third-Party Processing: RevenueCat processes information according to its own privacy policy, and we are not responsible for its practices.

Subscription Plan Details:

• Weekly Subscription: May include a free trial period (as shown at purchase). Billing begins automatically after any trial expires unless cancelled.
• Annual Subscription: Billing begins as described at purchase.
• Automatic Renewal: Subscriptions renew automatically unless cancelled through your app store account before the current period ends.
• Trial Cancellation: You can cancel during any trial period to avoid charges.

4.4 Third-Party Disclaimer

5. How We Use Information

• Provide the service: Generate color-season analysis, palettes, color-match scores, makeup and outfit suggestions, and virtual try-on images (all for entertainment/informational purposes only).
• Operate and secure the App: Authenticate requests, prevent abuse, manage usage limits and subscriptions.
• Improve the App: Analyze aggregate usage and diagnose crashes and errors.
• Support: Respond to your inquiries.
• Legal compliance: Meet legal obligations and protect our rights.

6. Data Storage and Security

• Local-first: Your photos, palettes, wardrobe, and results are stored locally on your device.
• Transient transmission: Photos are transmitted to Google's Gemini AI (via our backend) only to process your requests, and are not retained by us afterward.
• No method is 100% secure: No method of transmission or storage is completely secure. While we take reasonable measures, we cannot guarantee absolute security.

7. Data Retention

• Photos & results: Stored locally on your device only; not stored on our servers. You can delete them at any time.
• Data sent to Google: Transmitted for processing and governed by Google's retention policies, over which we have no control.
• Usage & analytics: Retained in aggregated/pseudonymized form for app improvement.
• Subscription data: Managed by the app stores and RevenueCat.

8. Your Rights and Choices

Subject to applicable law, you may have the right to access, correct, delete, restrict, or port your personal data, to object to certain processing, and to withdraw consent. Because most personal data (including your photos) is stored locally on your device, you can exercise many of these rights directly by deleting data in the App or removing the App. For other requests, contact us using the details in Section 11. You also have the right to lodge a complaint with a supervisory authority (in Lithuania, the State Data Protection Inspectorate).

9. Third-Party and Other People's Images

10. Children's Privacy

The App is not directed to children. You must be at least 13, and where the minimum age of digital consent in your country is higher (up to 16 in parts of the EEA), you must meet that age or have verifiable parental/guardian consent. We do not knowingly collect personal information (including photos) from children under the applicable age, and we do not knowingly process photographs of children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

11. Contact Information

12. Legal Basis for Processing (GDPR)

If you are in the European Economic Area or the UK, our legal bases include:

• Consent: For processing your photos and any special-category (biometric) data, and for optional analytics. You may withdraw consent at any time.
• Contract: To provide the features you request.
• Legitimate interests: To secure, maintain, and improve the App and prevent fraud/abuse, balanced against your rights.
• Legal obligation: To comply with applicable law.

International transfers: Your information may be processed in countries outside your own (including by Google). Where required, appropriate safeguards (such as Standard Contractual Clauses) apply to such transfers.

13. Limitation of Liability

14. Indemnification

15. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights to know, delete, correct, and limit the use of your personal information, and to not be discriminated against for exercising them. We do not "sell" your personal information for money, and we do not use it for cross-context behavioral advertising. To the extent any analytics or third-party integration could be considered a "sale" or "share" under California or other U.S. state law, you may opt out through your device's privacy/tracking settings or by contacting us using the details in Section 11. These rights are subject to the limitations in this Policy and applicable law.

16. U.S. Biometric Privacy Laws

To the extent laws such as the Illinois Biometric Information Privacy Act (BIPA) or similar state laws apply, we reiterate: the App analyzes color and appearance characteristics in your photos to generate style suggestions only; it does not create a biometric identifier or faceprint to identify any individual, does not use facial-recognition identification, and does not sell, lease, or profit from biometric information. Any transient processing of facial images is performed with your consent, solely to deliver the results you request.

17. Changes to This Policy

We may update this Policy from time to time. Material changes will be posted here with an updated "Last Updated" date and, where appropriate, in-app notice. Continued use after changes take effect constitutes acceptance.

18. Governing Law

This Policy is governed by the laws of the Republic of Lithuania, without regard to conflict-of-law principles, and subject to any mandatory consumer-protection laws of your country of residence.